Merchandising

Merchandising refers to the methods, practices and operation to promote and sustain categories of activity of items.

Promoting Merchandising:

Merchandising is commonly used in marketing, maximizing sales using product design, pricing and selection that will have the consumer spend more because it will entice the consumer to buy the product.

In the world of merchandising it will differ cause of cultural customs, like holidays that we celebrate all over the world and then you have seasonal issues with different climates and recreation during that season.

In the U.S. the basic retail merchandising cycle begins in January for the holiday of Valentine's Day which is in February. But then comes the Easter holiday with the thought of springtime and the preparation of garden related merchandise. And then of course we have our Mother's Day, Graduation, Father's Day, with some major merchandising will be spent on these holidays.
Then of course with the coming of summer we have outdoor activities that will deliver a complete different type of merchandising products out on the shelves. Then we start to see that the coming of the Fall season will bring out three holidays with the merchandising displays in September for Halloween, Thanksgiving and of course the biggest Merchandising season of all is Christmas. But that is what Retailers will use for the Merchandising cycle what ever it takes to get the consumer to buy. Did you know that 70% of retail purchases are unplanned. That is why a well merchandise display helps the consumer make that impulse buying decision.

So here is some Online Buying Safety Tips:

Shopping online is fast and there is a whole world of products and services out on the internet now. So how do you know if you have reached a safe site. Well hopefully with these tips I can help you make your shopping experience a little more comfortable with these little bit of tidbits of information.

• When shopping on the internet you need to exercise the same care and judgement that you would do when you go to a retail store or at the mall.

• The same laws that protect you when you shop by phone or mail, applies when you shop online. Under the law, the company must ship your order within the time stated on their website. If no time is given then the company must ship your order within 30 days. If they are unable to ship within that time period, they you have the option to cancel the order and get a prompt refund.

• Take the time to read the shipping and handling policies. Merchants aren't obligated to accept items for refunds, exchanged or credit unless the items is defective or was misrepresented.

• Don't disclose to much information unless you know who is collecting and how they plan to use that information. Send them an email and ask them how the information is going to be used if you feel uncomfortable.

• Compare prices if you feel the need to and look at the shipping and handling fees. Order early to avoid the holiday rush so you won't have that extra delivery charge for a rush order.

• Credit card transactions are protected by the Fair Billing Act, which covers disputes over no delivered or misrepresented merchandise. If you're worried about providing the information over the internet then call the merchant and tell them your information over the phone.

• Keep good records and print a copy of your order for confirmation.

• If something goes wrong contact the merchant first cause they will more likely want to keep your business and will work with you to resolve the complaint. But if you get no satisfaction you definitely will not be doing business with them again and it is your option to file a complaint with the Federal Trade Commission.

I hope that some of these tips makes your Online Shopping expereience alittle bit more enjoyable.

Till next time. Take care and have a great day!